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For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.

Betty Crocker Stirs Up Magic with “Wicked”-Themed Color-Changing Baking Kits and Wickedly Better Together Recipes

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular

The Pillsbury Doughboy Teams up with America’s Favorite Football Mom Donna Kelce to Host The Pillsbury Bake-Off™ Contest

One lucky home cook will win $50,000 as Pillsbury enlists Mama Kelce to host the 52nd iteration of the historic contest celebrating “Holiday Family Favorites” and bringing loved ones together around the table.

‘New Newwws:’ Travis and Jason Kelce Compete at General Mills Cereal Training Camp

General Mills recruits Travis and Jason Kelce for legendary cereal line up of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, REESE’S PUFFS cereal and new Kelce Mix.